Huntington National Bank
Akron, OH
March 2022 – Present
Overview
Web and email strategy execution for Huntington’s exclusive relationship package for Managed Investment customers including SmartInvest Checking and SmartInvest MMA, while also supporting Huntington.com’s primary web content Agile squad for numerous lines of business, A/B testing, and special projects.
Feb. 2025 – Present
Assistant Vice President, Manager, Marketing Technology & Enablement
March 2022 – Feb. 2025
Staff Officer, Web Content Marketing Manager
The University of Akron
Akron, OH
June 2013 – March 2022
Overview
Manage the university’s award-winning mobile application; Develop overall goals, strategy, content, and performance metrics; Increased unique users per week 90% YoY fall 2018 to 2019 first year managing app; Redesigned student interface in 2021 with 98% end user approval. Negotiate and manage multi-year vendor contracts to meet feature, legal and budgetary constraints. Create and maintain webpages and content on uakron.edu – approx. 12,000 pages using dotCMS and WordPress using HTML, CSS, some javaScript, and ensure accessibility compliance (WCAG 2.1). Prepare confidential executive communications for mass email distribution.
Sep. 2019 – March 2022
Digital Marketing & Communication Manager
June 2013 – Aug. 2019
Digital Marketing & Communication Specialist